Sunday, December 18, 2011

Magic Light Doll glows in the dark!



I came across this ad for Plain Jane, the Magic Light doll, in the December 1945 issue of House Beautiful magazine. The ad text reads:

"One of a group of adorable 'sleepy-time' dolls that glow in the dark. Pleasantly help children overcome the fear of darkness. Make charming ornaments, too! Simply place doll before an electric bulb for a few seconds, extinguish all lights, and it will glow in brilliant colors. It never fails to work and will glow thousands of times. Harmless, of course.
'Plain Jane' - illustrated - is a 17 in., soft, sturdy doll, dressed in durable cotton clothing, which can be washed and ironed repeatedly. $3.75 Postpaid. Sorry...no C.O.D.
A visit to our unique shop in Radio City...where hundreds of luminous articles are in display...will delight you!
Catalogue mailed on request.
Magic Light Shop, 30 Rockefeller Plaza, New York, 20, N.Y."

I Googled "Magic Light Doll" and came up with this 11" doll named "Lumia". She sold for $275 in 2007. Of course, if you came across one of these dolls without the tag or box, you probably wouldn't know it glowed in the dark. Anybody ever seen one of these in person?