There was also a Deanna Durbin set, published by Merrill in 1941.
The '30s and '40s paper dolls had the most wonderful artwork. Look at this fabulous set of Polly Pepper Paper Dolls, published by Saalfield in 1936.
Military paper dolls were very popular during World War II. This is Navy Scouts, issued by Merrill in 1942.
Lots of newspapers had paper dolls, usually in the Sunday comics section. Many of them were fashionable ladies. This Halloween themed doll is so cool.
In trying to identify my dolls, I consulted several books by Mary Young. I also found Paper Goodies from Judy's Place, a great website for the vintage paper doll lover. Most of the paper dolls published now are for collectors, not for children, and there are many reproductions of vintage sets available.
I grew up in the 60s and 70s, and although paper dolls were still being produced then (lots of Barbie sets) the golden age was over. I never played with them as a kid, although I appreciate them now. What about you?